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Some things still make me angry.

(I’m working on it.)

And one of them is the faux-inspirational advice that tells us to “fail fast.”

It’s very fashionable and sounds cool to say. And some really smart people love saying it.

But I respectfully disagree.

With the white-hot intensity of a million exploding suns.

Fail faster?

Are you serious?

First, in my tennis career, my students won a staggering amount of trophies by beating people who “failed fast”. People who fail fast are the best opponents.

Why? Because they fail!

Hit the ball out as fast as you like. May I have my trophy, please?

Second, what kind of a goal is failing? It isn’t.

And failing quickly is exponentially worse.

Imagine giving your money to a loved one who wants to start a new business. And then a month later they come to you and say, “Mission accomplished! We lost everything! I’m now just like Elon Musk!”

Should we be afraid to try? Of course not. Should we quit if it doesn’t go well? Definitely not.

But what does actual good advice from every wise person say?

• We are what we repeatedly do.
• We are what we repeatedly think about. 

Guess what happens if all we think about is failing fast?…

The whole thing is ludicrous. And potentially harmful.

It goes on the list of well-meaning cleverness that threatens to send people reeling down the wrong path.

What can we do instead?

Win fast.

Succeed fast.

How do we do that?

Choose things that work. And have worked for a long time.

Hitting the ball in with strokes that makes sense won’t fail fast. It will do the opposite.

And choosing a timeless trading strategy with a timeless philosophy should do the same.

In our next Newsletters, we’ll talk about such a strategy.